What's In A Name

As you might have noticed, my blog now has a new look, and of course, my new logo! For my branding I was wanting to achieve a soft, delicate look.  I have always liked the look of brands such as Crabtree & Evelyn and Jurlique's packaging.  When a friend of mine saw my logo, she said it looked strangely familiar.  She then went on to say that it reminded her of Crabtree & Evelyn.  I was very excited at that comment because it meant that I have achieved what I had set out to do. Although the process was a quick one, I paid great attention to the detail that went into my logo, right down to the baby leaves and petals.  Being the stickler for detail that I am, they had to be JUST RIGHT!

Anyway, I thought I'd take the opportunity to share with you about how I came up with the name for my store.  The journey began back in November 2011, when I stumbled upon a "For Sale" sign in the window of a wool store in Sassafrass. Owning a wool store had become a sort of dream of mine since I started my knitting adventures.  I would frequent my favourite wool shop, Sunspun, buy up wool for projects which to this day I still have not yet started, and basically find any excuse I could come up with just to be able to step in there so I could spend hours around the lovely yarn and all things knitting. I would say to Dave, "If they ever sold the shop I'd buy it." So, when an existing wool store was up for sale, I saw it as my chance to create my own shop atmosphere, a place where others would also love to come and spend their time, and to be able to create a community around something that I love doing.

For a few months Dave and I explored the possibilities of buying the wool store business but nothing eventuated. A big reason being I have been a stay at home mum since Amber was born and taking on the business would have meant that I was no longer able to look after them for the majority of each week.  This was not something we really wanted to sacrifice. During that time there was also an online wool store business for sale.  We explored this avenue also but basically could not see the worth in buying over such a business when it actually seemed easier and cheaper to start up our own!

Through this whole time, we trusted God to guide us and lead us and one night, I was reminded about a scripture in the Bible, Proverbs 31 - A wife of noble character, and how it talked about her doing business of some sort, so I turned to it and this is what I found... 

¹⁰ A wife of noble character who can find? She is worth far more than rubies. ¹¹ Her husband has full confidence in her and lacks nothing of value. ¹² She brings him good, not harm, all the days of her life. ¹³ She selects wool and flax and works with eager hands. ¹⁴ She is like the merchant ships, bringing her food from afar. ¹⁵ She gets up while it is still night; she provides food for her family and portions for her female servants. ¹⁶ She considers a field and buys it; out of her earnings she plants a vineyard. ¹⁷ She sets about her work vigorously; her arms are strong for her tasks. ¹⁸ She sees that her trading is profitable, and her lamp does not go out at night. ¹⁹ In her hand she holds the distaff and grasps the spindle with her fingers. ²⁰ She opens her arms to the poor and extends her hands to the needy. ²¹ When it snows, she has no fear for her household; for all of them are clothed in scarlet. ²² She makes coverings for her bed; she is clothed in fine linen and purple. ²³ Her husband is respected at the city gate, where he takes his seat among the elders of the land. ²⁴ She makes linen garments and sells them, and supplies the merchants with sashes. ²⁵ She is clothed with strength and dignity; she can laugh at the days to come. ²⁶ She speaks with wisdom, and faithful instruction is on her tongue. ²⁷ She watches over the affairs of her household and does not eat the bread of idleness. ²⁸ Her children arise and call her blessed; her husband also, and he praises her: ²⁹ “Many women do noble things, but you surpass them all.” ³⁰ Charm is deceptive, and beauty is fleeting; but a woman who fears the LORD is to be praised. ³¹ Honor her for all that her hands have done, and let her works bring her praise at the city gate. 

Now I had read this scripture many times before but I never related to it from a business point of view.  And the fact that I was considering a business which involved wool and fabrics, it seemed so apt! (For those of you who don't know what flax is, it is a plant which linen is made from.) So, when I reached the point in my journey of starting my own wool store and thinking of a name for it, it seemed only appropriate.

The picture in my logo is of a flowering flax plant with some yarn trailing down from its stem and it simply represents "Wool & Flax". I hope you like it!

Joan xo