Wednesday, April 4, 2012

Logo-Motion

Over the last few days I have found myself quite pre-occupied with working on my logo. It's definitely been a fun (and sometimes confusing) process as I was able to finally see my ideas become more than just concepts floating around in my head. Apparently we did it in record time too, finalising it within a mere 4 days! Thanks to my graphic designer, Joel Cogger, who put up with my fastidiousness about the smallest of details, I am glad to say that we have achieved something which I am really happy with and is even in line with the feel that I originally set out to have!  All will soon be revealed...

But this whole logo process has made me realize something. Starting a small business is like entering a whole different kind of world. There's so many things I've never had to think about before and so many things that I have just dreamt about which I can now put into action. It's a new challenge, a steep learning curve, and I am definitely enjoying it. Funny thing about it though, is that there is no one to tell me whether I am actually doing it right or wrong. Sure I can get advice but ultimately the choices are mine. It is up to me to exercise wisdom and to make sure that the business is grown and run exactly how I want it to rather than how others think it should be.

Somehow I think the whole thing has still been quite surreal. It wasn't until I was showing Amber my logo this afternoon and explaining to her that it was "for mummy's wool store" that it began to sink in. (Sidenote: She liked it! Phew!) I'm going to be the owner of my very own wool store and that is definitely something to be super excited about!

Next week we start on the website, which I'm sure will bring a whole new series of challenges, but I'm up for it and ready as I'll ever be.

7 comments:

  1. Well I only hope it's good advice you're getting! I'm sure your logo will look great. Can't wait to see it revealed :-)

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    1. Thanks Natalie! Can't wait to show it to you all! ;)

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  2. Awesome! Getting very excited! We should start a 'Small Business' Cell!
    We kinda did start one with Luke Webb running it a while back but anyways... All coming along nicely Joany Berg! Very excited for you! x

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    1. Thanks Loysh! Maybe a small business small group will make a comeback sometime soon. :)

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    2. Joan I am so excited for you. Almost brings tears to the 'ol eyes to see your dream coming true. Can't wait to be able to order from you. HOW EXCITING.

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  3. So excited that you are doing this!! So gung ho one.. :) Look forward to hearing more and seeing this incredible logo.

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